The fair tracing project

World Changing brings us a piece on 'The fair tracing project':

A group of computer scientists and economic geographers in the UK put their heads together over the last few months to address a challenge in food systems design. As they see it, the Fair Trade movement faces obstacles to widespread adoption due to an ongoing divide between Northern consumers and Southern producers, as well as a lack of direct, specific information for customers about particular products. Their Fair Tracing Project proposes to enhance the growth of equitable global trade systems by adding digital tracing technology to individual items so that they can be tracked, and their stories recorded, as they move from farm to table.

HT Matthew Bartlett - he describes fair tracing and the next step on from fair trade.

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